"What is the environmental impact of visiting the homepage of a media site? What part do advertising, and analytics, play when it comes to the carbon footprint? We tried to answer these questions using GreenFrame, a solution we developed to measure the footprint of our own developments.
The results are insightful: up to 70% of the electricity consumption (and therefore carbon emissions) caused by visiting a French media site is triggered by advertisements and stats. Therefore, using an ad blocker even becomes an ecological gesture. But we also suggest actions web editors could take to reduce this impact."